What are the three keys to event marketing success? 1) List – a carefully cultivated, rented or purchased visitor list for pre-event outreach 2) Content – what you have in your exhibit, or the exhibit itself, that will attract an audience 3) Offer – what visitors will receive when they visit you
It was an absolute pleasure working with Best Practice Software again this week at the AUSCRS Conference at Peppers Noosa Resort. We’ve packed a lot into this 4 x 1mtr space including a reception counter, two monitors mounted to the display backwall and keyboard counters beneath. Not only are Best Practice the best looking stand at the show, but they are also fully able to demonstrate their software to visitors in this small space.
There are a thousand ways to draw people into your booth; games, giveaways, handing out candy and playing a cool video are all totally valid strategies. The problems arise when booth staffers don’t know how to capitalise on a busy booth.